About
Shopify is an e-commerce platform founded in Ottawa, Canada, in 2006. It powers millions of online stores, from new sellers to major brands, and handles storefronts, payments, shipping and point of sale.
Merchants use Shopify to build online stores, sell on social media and marketplaces, accept payments and manage inventory and orders. Its AI tools include Sidekick, an AI assistant that analyses store data and completes tasks, and Shopify Magic for product descriptions, images and email copy. Shopify also lets merchants sell inside AI chats.
As of October 2026, Shopify’s Starter plan costs $5 a month for simple social selling, Basic costs $39 a month ($29 billed annually), Grow $105 ($79 annually), Advanced $399 ($299 annually), and Shopify Plus starts in the thousands. Prices vary by country, and a free trial is available.
Features and integrations
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Online Store Builder: Create a store with themes, a drag-and-drop editor and a custom domain.
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Sidekick AI Assistant: Ask questions about sales, get insights and complete store tasks in plain language.
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Shopify Magic: Generate product descriptions, edit product images and write marketing emails with AI.
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Sell in AI Chats: List products in Shopify's catalog so they can be sold through AI assistants.
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Shopify Payments and Checkout: Accept payments with a fast, high-converting checkout.
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Point of Sale and Multichannel: Sell in person, on social media and on marketplaces from one admin.
Pros and cons
Pros
- Market-leading e-commerce platform: Reliable and widely supported.
- AI built into every plan: Sidekick and Magic come included.
- Huge app ecosystem: Thousands of apps extend store features.
- Scales from small to enterprise: Grows with the business.
Cons
- Costs add up: Apps, themes and transaction fees raise the real price.
- No free plan: Only a free trial is available.
- Less flexible than custom builds: Deep customisation can require developers.
Founder
Tobias Lütke
Founder, Shopify
Tobias Lütke co-founded Shopify in 2006 with Scott Lake and Daniel Weinand after building an online snowboard shop. Lütke serves as Shopify's CEO.
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Last updated October 5, 2026