About
Webflow is a visual web development platform founded in San Francisco in 2013. It lets designers and marketing teams build professional, responsive websites visually while generating clean code, with built-in hosting and CMS.
Agencies, startups and marketing teams use Webflow for company websites, landing pages and content-rich sites. Webflow AI helps generate pages and sections, write content and optimise sites, and its MCP server lets AI tools work with Webflow projects.
As of October 2026, Webflow has a free Starter plan, a Basic Site plan at $25 a month ($15 billed annually) and a Premium Site plan with CMS at $39 a month ($25 annually), after a May 2026 pricing update. Workspace plans for teams are billed separately and include AI credits.
Features and integrations
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Visual Designer: Design responsive websites visually with full control over layout and styles.
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Webflow AI: Generate pages, sections and content and get optimisation suggestions using AI credits.
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CMS: Manage blogs, case studies and dynamic content on the Premium plan.
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Hosting: Fast, secure hosting with a global CDN is included with Site plans.
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MCP Server: Connect AI assistants and agents to Webflow sites.
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Interactions and Animations: Build advanced animations without writing code.
Pros and cons
Pros
- Professional design control: Pixel-level control without hand-coding.
- Clean, fast sites: Generates production-quality code and fast hosting.
- AI included in Workspaces: AI credits come with every Workspace plan.
- Strong for marketing teams: Easy content editing once a site is built.
Cons
- Steeper learning curve: Harder for beginners than Wix or Squarespace.
- Two-axis pricing: Site plans and Workspace plans are billed separately.
- Monthly billing is much higher: Annual plans are significantly cheaper.
Founder
Vlad Magdalin
Founder, Webflow
Vlad Magdalin co-founded Webflow in 2013 with Sergie Magdalin and Bryant Chou, and served as its CEO for many years. The company went through Y Combinator.
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Last updated October 5, 2026
