Adobe Firefly
About
Adobe Firefly is Adobe’s family of generative AI models and its creative AI app, launched in March 2023. Adobe trains its own Firefly models on licensed content such as Adobe Stock and public-domain material, and positions them as safe for commercial use.
Designers, marketers and content teams use Firefly to generate images from text, extend or edit photos, create short videos, make sound effects and translate videos. Firefly also powers features such as Generative Fill in Photoshop, and the Firefly app gives access to selected partner models from other AI companies.
As of October 2026, Firefly has a Free tier with a small number of monthly credits, Firefly Standard at $9.99 a month, Firefly Pro at $19.99 a month, Firefly Pro Plus and Firefly Premium at $199.99 a month for high-volume work. Creative Cloud Pro also includes Firefly credits. Premium features such as video use more credits than standard image features.
Features and integrations
-
Text-to-Image: Generates images from text prompts with controls for style, composition and reference images.
-
Generative Fill and Expand: Adds, removes or extends parts of a photo, available in the Firefly app and in Photoshop.
-
Text-to-Video and Image-to-Video: Creates short video clips from prompts or still images for social media and concept work.
-
Audio and Translation Tools: Generates sound effects and translates speech in videos into other languages.
-
Partner Models: The Firefly app offers access to selected third-party image and video models alongside Adobe's own.
-
Creative Cloud Integration: Firefly features work inside Photoshop, Illustrator, Premiere Pro and Adobe Express.
Pros and cons
Pros
- Commercially safe positioning: Adobe trains its own models on licensed content, which reassures businesses about usage rights.
- Built into Adobe apps: Designers can use Firefly directly in Photoshop, Illustrator and Premiere Pro.
- Low entry price: Firefly Standard at $9.99 a month is an affordable way into paid AI image creation.
- Covers image, video and audio: One subscription handles several types of creative AI work.
Cons
- Credit system is complex: Different features and models use different numbers of credits, which makes costs harder to predict.
- Video uses credits fast: Generating video drains monthly credits much quicker than images.
- Artistic style can feel safe: Some users find Firefly's default images less striking than Midjourney's.
Founder
John Warnock and Charles Geschke
Founder, Adobe
John Warnock and Charles Geschke founded Adobe in 1982 after working together at Xerox PARC. Adobe went on to create PostScript, PDF, Photoshop and Illustrator, and launched Firefly in 2023.
Reviews
There are no reviews yet. Be the first one to write one.
Write a review
Alternatives
Related tools
Last updated October 5, 2026