Salesforce

Starting at: $25/mo
Free trial: Yes
Founded: 1999

About

Salesforce is a cloud software company founded in San Francisco in 1999 and the world’s largest CRM provider. Its products span Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, Tableau and Slack.

Companies use Salesforce to manage sales pipelines, customer service, marketing campaigns and customer data at scale. Agentforce, its AI agent platform, lets businesses deploy autonomous agents for sales development, customer support and internal work, built on unified customer data.

As of October 2026, Salesforce offers a Starter Suite at $25 per user a month, Pro Suite at $100, Enterprise at $175, Unlimited at $350 and Agentforce 1 editions at $550 per user a month, mostly billed annually. Agentforce usage can also be billed per conversation or through Flex Credits.

Features and integrations

Sales Cloud: Manage leads, opportunities, forecasts and pipelines with deep customisation.
Agentforce AI Agents: Deploy autonomous agents for sales outreach, customer service and internal tasks.
Service Cloud: Handle cases, knowledge, omnichannel routing and field service.
Data Cloud: Unify customer data from many sources to power AI and personalisation.
Einstein AI Features: Predictive scoring, forecasting and generative AI across the platform.
AppExchange: Thousands of apps and integrations extend Salesforce.

Pros and cons

Pros

Market-leading CRM: Highly capable and trusted by large enterprises.
Powerful AI agents: Agentforce is one of the most developed enterprise agent platforms.
Extremely customisable: Can model almost any business process.
Huge ecosystem: Large partner network and app marketplace.

Cons

Expensive at scale: Higher editions and AI add-ons cost far more than SMB CRMs.
Complex to implement: Often requires consultants or admins.
AI pricing is complex: Agentforce uses several billing models.

Founder

Marc Benioff

Founder, Salesforce

Marc Benioff founded Salesforce in 1999 with Parker Harris, Dave Moellenhoff and Frank Domingues, and serves as its chair and CEO. He previously spent 13 years at Oracle.