Semrush

Starting at: $139.95/mo
Free trial: Yes
Founded: 2008

About

Semrush is an online visibility and marketing platform founded in 2008. It is one of the most widely used tools for SEO, competitor research, content marketing, advertising and, increasingly, visibility in AI search engines.

Marketers, agencies and SEO teams use Semrush for keyword research, site audits, backlink analysis, rank tracking and competitor analysis. Its AI Visibility Toolkit tracks how brands appear in ChatGPT, Google AI Overviews, Perplexity and other AI answers, and its content tools use AI to plan and write SEO content.

As of October 2026, Semrush’s classic SEO Toolkit costs $139.95 a month for Pro, $249.95 for Guru and $499.95 for Business, with about 17% off annually. Semrush One, which bundles SEO with AI visibility tracking, starts at $199 a month. A limited free account is available.

Features and integrations

Keyword Research: Find keywords with search volume, difficulty and intent data across many countries.
AI Visibility Toolkit: Track brand mentions and share of voice in ChatGPT, AI Overviews, Perplexity and other AI answers.
Site Audit: Crawl websites to find technical SEO issues and get prioritised fixes.
Backlink Analytics: Analyse backlink profiles of your site and competitors.
Position Tracking: Monitor daily rankings in Google and AI search results.
Content Toolkit: Plan topics and write SEO-optimised content with AI assistance.

Pros and cons

Pros

Comprehensive toolkit: Covers SEO, content, ads and competitor research.
Strong AI search tracking: Early leader in measuring AI visibility.
Large, trusted database: Extensive keyword and backlink data.
Free account available: Limited daily queries let users test it.

Cons

Expensive: Plans start well above most SEO tools.
Add-ons increase cost: AI visibility, content and extra users can cost more.
Complex for beginners: The number of reports can overwhelm new users.

Founder

Oleg Shchegolev and Dmitry Melnikov

Founder, Semrush

Oleg Shchegolev and Dmitry Melnikov co-founded Semrush in 2008. Shchegolev serves as CEO. The company went public on the New York Stock Exchange in 2021.