About
Jasper is an AI content platform for marketing teams, founded in Austin, Texas, in 2021. It launched as Jarvis and became one of the first widely used AI writing tools before shifting its focus to enterprise marketing.
Marketers use Jasper to create blog posts, ads, emails, social posts and campaign assets that follow their brand voice. It stores brand guidelines and company knowledge so content stays consistent, and offers marketing-specific agents, templates and workflows.
As of October 2026, Jasper has no free plan. Pro costs $69 per seat a month or $59 a month billed annually, and includes a 7-day free trial. The Business plan has custom pricing with more brand voices, an AI app builder, marketing agents and enterprise controls.
Features and integrations
-
Brand Voice: Train Jasper on your style and guidelines so content sounds consistent.
-
Knowledge Assets: Upload product and company information that Jasper uses when writing.
-
Marketing Templates: Use templates for blogs, ads, emails, landing pages and social posts.
-
Campaign Creation: Generate a set of coordinated assets for a campaign from one brief.
-
Marketing Agents: Business plans include agents that automate marketing workflows.
-
Image Generation: Create images alongside copy inside the platform.
Pros and cons
Pros
- Built for marketing teams: Features focus on campaigns, brand consistency and collaboration.
- Strong brand controls: Brand voice and knowledge assets keep output on message.
- Free trial: A 7-day trial lets teams test Pro before paying.
- Enterprise features: Business plans add governance, security and agents.
Cons
- Expensive for individuals: At $69 a month, Jasper costs far more than general AI assistants.
- No free plan: Users must pay after the trial ends.
- Overlaps with general chatbots: Many tasks can be done with cheaper tools such as ChatGPT or Claude.
Founder
Dave Rogenmoser
Founder, Jasper AI
Dave Rogenmoser co-founded Jasper in 2021 with Chris Hull and John Philip Morgan, after the team had run marketing agencies and software products together. The company launched as Jarvis before rebranding to Jasper.
Reviews
There are no reviews yet. Be the first one to write one.
Write a review
Alternatives
Related tools
Last updated October 3, 2026