Midjourney
About
Midjourney is an AI image generator that turns text prompts into artwork, illustrations, photo-style images and short videos. It is run by an independent research lab founded by David Holz and opened to the public in 2022, and it is widely seen as a leader in artistic style and visual polish.
Designers, marketers, illustrators and content creators use Midjourney for concept art, mood boards, social media visuals, ad creatives, book covers and product mock-ups. It works through its own web app and through Discord, where it first launched.
As of October 2026, Midjourney has no free plan or free trial. Basic costs $10 a month, Standard $30, Pro $60 and Mega $120, with 20% off for annual billing. All paid plans include commercial use, but companies earning more than $1 million a year must use Pro or Mega.
Features and integrations
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Text-to-Image Generation: Midjourney creates artwork, illustrations and photo-style images from text prompts, with fine control over aspect ratio, stylisation and variation.
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Style and Character References: Users can supply reference images to carry a specific style or character across new generations, helping keep visuals consistent across a project.
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Image Editor: The web app includes tools to edit parts of an image, expand the canvas beyond its original frame and upscale results for higher-resolution use.
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Image-to-Video: Midjourney can animate still images into short video clips, giving creators simple motion content for social media and presentations.
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Fast and Relax Modes: Every plan includes fast GPU time, and Standard and higher plans add unlimited Relax mode for slower generations that do not use the fast-hour budget.
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Stealth Mode and Discord Access: Pro and Mega subscribers can keep their images private with Stealth mode, and all users can generate from the web app or the Midjourney Discord server.
Pros and cons
Pros
- Leading artistic quality: Midjourney is known for strong composition, lighting and style, and often produces striking images with less prompt tweaking than many rivals.
- Consistent visual style: Style and character references let users keep the same look or character across many images, which helps with campaigns, storyboards and brand visuals.
- Commercial rights on all paid plans: Every paid plan allows commercial use, subject to the revenue threshold that requires larger companies to use Pro or Mega.
- Image-to-video included: Users can animate still images into short clips without paying for a separate video tool.
Cons
- No free plan or trial: Users must pay at least $10 for a month of Basic before they can try Midjourney.
- Public images on cheaper plans: On Basic and Standard, everything you create appears in Midjourney's public gallery; private Stealth mode starts with the $60 Pro plan.
- Limited Basic plan: Basic includes about 3.3 hours of fast GPU time, roughly 200 images, and has no unlimited Relax mode, so regular users usually outgrow it quickly.
Founder
David Holz
Founder, Midjourney, Inc.
David Holz is the founder and CEO of Midjourney, which he started as a small, self-funded independent research lab in 2021 before opening the image generator to the public in 2022. He previously co-founded Leap Motion, the hand-tracking hardware company.
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Last updated October 5, 2026