Folk CRM

Pricing: Premium
Starting at: $24/Month
Free trial: Yes
Founded: 2020

About

folk is a relationship-focused CRM software for teams that need to organize contacts, manage pipelines, coordinate outreach, and keep context from different communication channels in one place. It is positioned as a simpler alternative to more complex CRM systems, with a strong focus on relationships, collaboration, and automation.

Teams can bring contacts into folk from LinkedIn, email, calendars, files, and other connected tools. The platform also provides AI-powered assistants for follow-ups, relationship summaries, company research, and workflow automation. Its use cases include sales, startups, agencies, partnerships, recruiting, and investor relationship management.

The product is available as a cloud CRM and also offers a Chrome extension, mobile app, integrations, and an API. Product Hunt lists folk under Productivity, Marketing & Sales, and CRM software, with the product originally launched on Product Hunt in 2022.

Features and integrations

AI-Powered Follow-Up Assistant: folk's Follow-up Assistant analyzes connected email and WhatsApp conversations to identify discussions that have become inactive and may need another response. It can suggest when to follow up and generate a personalized draft based on the conversation history. Teams can control which contacts and groups are included and when a conversation is considered inactive.
Contact Management and Enrichment: folk centralizes contacts and relationship information in a shared CRM. Users can import contacts from files, email, LinkedIn and other sources, while enrichment tools can find information such as email addresses and phone numbers. The Research Assistant can also add company information and research notes to contact records.
LinkedIn Lead Capture with folkX: folkX is a Chrome extension that lets users capture prospects from LinkedIn without manually copying contact information into a CRM. Users can import individual or multiple contacts and enrich their details. This can be useful for salespeople, recruiters, founders, agencies, and other teams that use LinkedIn for prospecting.
AI Relationship Recaps: The Recap Assistant creates summaries of relationships with people, companies, or deals. It can analyze information such as emails, meetings, notes, WhatsApp messages, and LinkedIn activity to provide a concise overview of recent interactions and next steps. Users can customize recap formats around sales methodologies such as MEDDIC or BANT.
Outreach and Email Automation: folk combines CRM information with AI-assisted email outreach. Users can create personalized drafts, schedule messages, and build automated sequences. Its Workflow Assistant can trigger emails when conditions such as contact creation or field updates occur, while campaigns provide tracking for sent, opened, replied, and bounced emails.
Custom Pipelines and Integrations: Teams can adapt folk to different workflows using customizable pipelines, shared team information, roles, permissions, and sales dashboards. The platform connects with email, calendars, social platforms, and more than 6,000 other tools through integrations such as Zapier and Make. folk also provides an API for custom integrations.

Pros and cons

Pros

Simple, relationship-focused CRM approach for small and mid-sized teams.
Strong LinkedIn prospecting through the folkX Chrome extension.
AI assistants reduce manual research, follow-up, and summarization work.
Customizable pipelines can support different sales and relationship workflows.
Connects with email, calendars, messaging platforms, and many external tools.

Cons

Some Product Hunt reviewers report usability issues and requests for improvements to areas such as keyboard shortcuts and basic data fields.
Teams with highly specialized CRM requirements may need to evaluate whether folk's flexible model covers every workflow.
Some advanced automation and AI functionality is subject to usage or credit limits.

Founder

Simo Lemhandez, Thibaud Elziere, and Jean-Yves Poi

Founder, Folk

Simo Lemhandez is Co-Founder and CEO of folk, with a background in consulting and strategy at McKinsey and Morgan Stanley. Thibaud Elziere is a technology entrepreneur and founder of eFounders, Hexa, and Fotolia. Jean-Yves Poilleux is an engineering leader and CTO of folk.

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