Asana

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Starting at
$13.49/mo
Free trial
Yes
Founded
2008

About

Asana is a work management platform founded in 2008 by Facebook co-founder Dustin Moskovitz and former Facebook engineer Justin Rosenstein. It helps teams plan projects, track tasks and connect daily work to company goals.

Teams use Asana for project planning, campaign management, product launches and cross-team workflows. Asana AI summarises work, drafts status updates and answers questions about projects, while AI Studio lets teams build AI-powered workflows without code.

As of October 2026, Asana has a free Personal plan, Starter at $13.49 per user a month ($10.99 billed annually), Advanced at $30.49 per user a month ($24.99 annually), and Enterprise pricing. Paid plans include a monthly pool of AI Studio credits, with more available to buy.

Features and integrations

  • Projects and Portfolios: Organise work in list, board, timeline and calendar views and track progress across projects.

  • Asana AI: Summarises tasks and projects, drafts status updates and answers questions about your work.

  • AI Studio: Build AI-powered workflows that route, triage and update work automatically, using bundled credits.

  • Goals: Connect projects to company objectives and track progress in one place.

  • Rules and Automation: Automate routine actions such as assigning tasks and moving work between stages.

  • Integrations: Works with Slack, Microsoft Teams, Google Workspace, Salesforce and hundreds more apps.

Pros and cons

Pros

  • Clean, easy interface: Asana is known for being approachable for non-technical teams.
  • AI included on paid plans: Asana AI and AI Studio Basic come with Starter and above.
  • Strong goal tracking: Work connects clearly to company objectives.
  • Free plan available: Small teams can start without paying.

Cons

  • AI credits are capped: Heavy AI Studio use requires buying extra credits.
  • Advanced features cost more: Portfolios, goals and workload sit on the pricier Advanced plan.
  • Seat minimums: Paid plans have minimum seat counts, raising the real entry cost.

Founder

Dustin Moskovitz

Founder, Asana

Dustin Moskovitz co-founded Asana in 2008 with Justin Rosenstein. Moskovitz is also a co-founder of Facebook, and both founders worked on internal productivity tools there before starting Asana.

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Last updated October 5, 2026