About
Zapier is a no-code automation platform founded in 2011 in Columbia, Missouri. It connects thousands of web apps so that an event in one app, such as a new form entry, can automatically trigger actions in others.
Businesses use Zapier to automate lead capture, CRM updates, notifications, data entry, reporting and customer follow-ups. It has added AI features, including AI steps inside workflows, chatbots and Zapier Agents, which can handle tasks with less manual setup.
As of October 2026, Zapier has a Free plan with 100 tasks a month, Professional from $29.99 a month or $19.99 a month billed annually for 750 tasks, Team from $103.50 a month, and Enterprise pricing. Prices rise with task volume, and new users can trial Professional for 14 days.
Features and integrations
-
Zaps: Build automated workflows that connect a trigger in one app to actions in others.
-
8,000+ App Integrations: Connect a very large library of apps, from Gmail and Slack to CRMs and e-commerce tools.
-
AI Steps: Add AI to workflows to summarise, classify, extract or write content automatically.
-
Zapier Agents: Set up AI agents that complete tasks across your connected apps.
-
Tables and Forms: Store data and collect information inside Zapier without separate tools.
-
Multi-Step Logic: Use filters, paths and webhooks to build complex workflows on paid plans.
Pros and cons
Pros
- Largest app library: Zapier connects more apps than most competitors.
- Easy for non-technical users: Workflows are built with a guided visual editor.
- Free plan and trial: Users can start free and trial Professional features.
- AI built in: AI steps and agents extend what automations can do.
Cons
- Costs rise with tasks: Every action counts as a task, so busy workflows get expensive.
- Free plan is limited: Multi-step Zaps and premium apps need paid plans.
- Add-ons cost extra: Some AI features such as agents and chatbots are separate paid add-ons.
Founder
Wade Foster
Founder, Zapier
Wade Foster is the co-founder and CEO of Zapier, which he started in 2011 with Bryan Helmig and Mike Knoop. The company has operated as a fully remote team since its early days.
Reviews
There are no reviews yet. Be the first one to write one.
Write a review
Alternatives
Related tools
Last updated October 3, 2026