About
HeyGen is an AI video platform founded in 2020 and based in Los Angeles. It lets users create videos presented by realistic AI avatars, translate existing videos with lip-synced voices and produce personalised video at scale.
Marketers, creators, educators and sales teams use HeyGen for social media videos, product explainers, training content and personalised outreach. Its video translation feature, which re-voices a speaker in another language while matching lip movements, became especially popular.
As of October 2026, HeyGen has a Free plan with a few short watermarked videos a month, Creator at $29 a month or about $24 a month billed annually, Pro from $49 a month, Business at $149 a month plus extra seats, and Enterprise pricing. Paid plans include monthly credits, and premium avatar models use more credits per minute.
Features and integrations
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AI Avatars: Create videos with stock avatars or a custom digital twin of yourself.
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Video Translation: Translate videos into many languages with cloned voices and lip-sync.
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Voice Cloning: Clone your voice so avatar videos sound like you.
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Photo Avatars: Turn a single photo into a talking avatar for quick content.
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Personalised Video at Scale: Generate many variations of a video with different names or details for outreach campaigns.
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API and Integrations: Developers and teams can automate video creation through HeyGen's API.
Pros and cons
Pros
- Realistic avatars: HeyGen's avatars and lip-sync are among the most convincing available.
- Powerful translation: Videos can be localised into many languages quickly.
- Free plan to test: Users can try the platform before subscribing.
- Good for sales and marketing: Personalised video features suit outreach campaigns.
Cons
- Credit-based limits: Premium avatar models consume credits quickly, limiting output on lower plans.
- Watermarks on free plan: Free videos carry a HeyGen watermark and are short.
- Ethical care needed: Avatar and voice cloning require consent and responsible use.
Founder
Joshua Xu
Founder, HeyGen
Joshua Xu is the co-founder and CEO of HeyGen, which he started in 2020 with Wayne Liang. Both previously worked as engineers at Snap.
Reviews
Best tool for AI avatar
One of our favourite tools for AI avatar. Little bit expensive but still good to invest
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Last updated October 3, 2026