Mailchimp
About
Mailchimp is an email marketing and automation platform founded in Atlanta in 2001. It became one of the best-known email tools for small businesses and was acquired by Intuit, the maker of QuickBooks and TurboTax, in 2021.
Businesses use Mailchimp to send newsletters and promotional emails, build automated customer journeys, run SMS campaigns, create landing pages and analyse results. Intuit Assist, its AI layer, generates email copy, subject lines and designs, and helps build campaigns and segments.
As of October 2026, Mailchimp has a Free plan, Essentials from $13 a month, Standard from $20 a month and Premium from about $350 a month, with prices rising as your contact list grows. Generative AI features are included on Standard and Premium.
Features and integrations
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Email Campaigns: Design and send newsletters and promotions with drag-and-drop templates.
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Intuit Assist AI: Generate email copy, subject lines and branded designs from prompts.
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Customer Journeys: Build automated multi-step flows triggered by behaviour and dates.
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Send Time Optimisation: AI picks the best time to send each campaign.
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Segmentation and Predictive Insights: Target audiences using behaviour and predicted value.
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SMS and Landing Pages: Add SMS marketing and simple landing pages in the same platform.
Pros and cons
Pros
- Easy for beginners: Friendly interface and templates.
- Free plan available: Small lists can start at no cost.
- Useful AI content tools: Intuit Assist speeds up campaign creation.
- Strong integrations: Connects with Shopify, WooCommerce, QuickBooks and more.
Cons
- Costs rise with contacts: Bills grow quickly as your list gets larger.
- AI limited to higher plans: Generative AI needs Standard or Premium.
- Free plan is restrictive: Low send limits and Mailchimp branding.
Founder
Ben Chestnut and Dan Kurzius
Founder, Intuit Mailchimp
Ben Chestnut and Dan Kurzius co-founded Mailchimp in Atlanta in 2001 as a side project of their web design agency. They grew it without outside funding until Intuit acquired it in 2021 for about $12 billion.
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Last updated October 5, 2026